Ultima Capital SA engages in the operation and development of hotel and residential properties. The firm's amenities include spa and wellness, healthcare and aesthetic treatments, movie theatre, arcade games, night club, conference rooms, and a ski school. Its business activity includes the long-term direct or indirect holding of luxury properties, located in France and in renowned ski resorts in Switzerland, while the other properties are in the Geneva City area and in Greece. The company was founded by Byron Baciocchi and Max-Hervé George in 2018 and is headquartered in Zug, Switzerland.